Privacy policy

PRIVACY POLICY

Essex Powder Coating Ltd
Company No. 16983061

Registered Office:
The Mayflower, Unit Q, Mill Road
Mayland, Chelmsford, Essex
CM3 6EQ

Phone: 07477 675850
Email: info@epcoating.co.uk

Last updated: 27 August 2026

1. About This Privacy Policy

Essex Powder Coating Ltd operates this website and provides alloy wheel refurbishment, powder coating, wheel repair and related automotive services.

This Privacy Policy explains how we collect, use, store and share personal information when you:

  • Visit our website;

  • Request a quotation;

  • Upload photographs for assessment;

  • Book a service;

  • Purchase a product or service;

  • Contact us by telephone, email, website form or other communication method; or

  • Otherwise interact with Essex Powder Coating Ltd.

For the purposes of applicable UK data protection law, Essex Powder Coating Ltd is the data controller for personal information that we determine how and why to process.

Nothing in this Privacy Policy affects your rights under applicable data protection law.

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Contact Information

We may collect:

  • Full name;

  • Billing or service address;

  • Email address;

  • Telephone number; and

  • Other contact details you provide.

Quote & Service Information

When you request a quote or book work, we may collect:

  • Vehicle make and model;

  • Wheel size;

  • Number of wheels;

  • Required colour or finish;

  • Information about wheel damage, corrosion, cracks or other issues;

  • Whether wheels are fitted to the vehicle;

  • Preferred booking date;

  • Details of automotive, motorcycle or other components;

  • Approximate dimensions or quantities; and

  • Additional information relevant to your requested work.

Photographs & Files

Our quote forms may allow you to upload photographs of:

  • Alloy wheels;

  • Wheel damage;

  • Vehicles;

  • Brake calipers;

  • Motorcycle parts;

  • Automotive components; or

  • Other items that you would like us to assess.

We use these photographs primarily to review your requirements and provide a quotation or service recommendation.

Please avoid including unnecessary personal or confidential information in uploaded images.

Order & Transaction Information

Where you purchase or book through our website, we may process information about:

  • Products or services purchased;

  • Order value;

  • Transaction date;

  • Payment status;

  • Refunds or cancellations;

  • Delivery or collection arrangements; and

  • Previous transactions with us.

Payment Information

Payments made through our website may be processed by Shopify and/or approved payment service providers.

We may receive confirmation of payment, transaction references and limited payment-related information.

We do not normally receive or store complete payment-card details where those details are handled directly by the payment provider.

Communications

We may keep information contained in communications with us, including:

  • Emails;

  • Quote enquiries;

  • Customer-service messages;

  • Telephone enquiry details;

  • Complaints; and

  • Warranty or rework enquiries.

Technical & Website Information

When you visit our website, certain information may be collected automatically, including:

  • IP address;

  • Device type;

  • Browser type;

  • Operating system;

  • Website activity;

  • Pages viewed;

  • Approximate location derived from technical information; and

  • Cookie or similar technology identifiers.

3. How We Collect Personal Information

We may collect personal information:

Directly From You

For example, when you:

  • Submit a quote form;

  • Upload photographs;

  • Make a booking;

  • Place an order;

  • Create an account where available;

  • Telephone or email us; or

  • Visit our workshop and provide information.

Automatically

Certain technical information may be collected when you use our website through cookies, server logs and similar technologies.

From Service Providers

We may receive relevant information from providers who help us operate the website, process payments, manage orders, provide forms, deliver communications or provide other business services.

4. Why We Use Your Personal Information

We only process personal information where we have an appropriate lawful basis.

Providing Quotes, Services & Orders

We use information to:

  • Assess quote requests;

  • Review uploaded photographs;

  • Respond to enquiries;

  • Book refurbishment or powder coating work;

  • Process orders and payments;

  • Arrange collection or delivery where applicable;

  • Contact customers about their work;

  • Manage cancellations or refunds;

  • Provide warranty or rework assistance; and

  • Maintain records of completed work.

Our lawful basis will normally be that processing is necessary to take steps at your request before entering into a contract or to perform our contract with you.

Customer Service

We use information to:

  • Answer questions;

  • Provide updates;

  • Deal with complaints;

  • Resolve problems; and

  • Maintain our relationship with customers.

Depending on the circumstances, our lawful basis may be contractual necessity or our legitimate interest in providing effective customer service and operating our business.

Legal & Regulatory Requirements

We may process information where necessary to:

  • Maintain accounting and tax records;

  • Respond to lawful requests;

  • Prevent or investigate fraud;

  • Resolve legal disputes; or

  • Comply with other legal obligations.

Our lawful basis is compliance with a legal obligation or, where appropriate, our legitimate interests.

Security & Fraud Prevention

We may use information to protect:

  • Our customers;

  • Our website;

  • Our payment systems;

  • Our business; and

  • Our legal rights.

This is generally based on our legitimate interests in operating a safe and secure business.

Marketing

Where permitted, we may use contact information to send information about our services, promotions or relevant updates.

Where consent is legally required, we will request consent.

You can unsubscribe from marketing communications at any time.

5. Cookies & Similar Technologies

Our website may use cookies and similar technologies to:

  • Operate essential website functions;

  • Remember preferences;

  • Maintain shopping-cart or checkout functions;

  • Understand website performance;

  • Detect security issues;

  • Measure website usage; and

  • Support advertising or marketing where applicable.

Some cookies are strictly necessary for the website to function.

Where required by law, non-essential cookies will not be used until the visitor has been given an appropriate choice.

You can also control certain cookies through your browser settings.

6. Who We May Share Personal Information With

We may share personal information with service providers where reasonably necessary to operate our business.

These may include:

  • Shopify, which hosts and supports our online store;

  • Payment processors;

  • Website and hosting providers;

  • Quote or contact-form providers;

  • Email and communication providers;

  • Analytics and website-performance providers;

  • Delivery or courier providers where relevant;

  • IT and security providers;

  • Accountants, insurers, professional advisers or legal advisers; and

  • Government, regulatory or law-enforcement authorities where legally required.

Service providers may only receive information appropriate to the service they provide.

We may also disclose information in connection with a legitimate business restructuring, sale or transfer, subject to applicable law.

7. Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information when customers visit, use or purchase through our website so that it can provide ecommerce, checkout, security and related services.

Information submitted through our website may therefore be processed by Shopify and its authorised service providers.

For information about Shopify's own processing practices and privacy rights, customers can review Shopify's Consumer Privacy Policy and privacy resources.

8. International Transfers

Some technology providers, including Shopify and other service providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable law.

These may include:

  • UK adequacy regulations;

  • Approved contractual protections; or

  • Other lawful international-transfer mechanisms.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Complete services and orders;

  • Maintain customer-service records;

  • Handle warranty enquiries;

  • Meet tax, accounting or legal obligations;

  • Resolve disputes; and

  • Protect our legitimate business interests.

Different types of information may therefore be retained for different periods.

When information is no longer reasonably required, we will delete, anonymise or securely dispose of it where appropriate.

10. Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access;

  • Loss;

  • Misuse;

  • Alteration; and

  • Unlawful disclosure.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

Customers should avoid sending highly sensitive information through ordinary email or other unsecured communication methods unless necessary.

11. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

Right of Access

You may request information about the personal data we hold about you and obtain a copy where applicable.

Right to Rectification

You may ask us to correct inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may ask us to delete personal information.

Right to Restrict Processing

You may have the right to ask us to restrict how we process your information.

Right to Data Portability

Where applicable, you may request certain information in a structured, commonly used and machine-readable format.

Right to Object

You may object to certain processing carried out on the basis of legitimate interests.

You also have the right to object to the use of your personal information for direct marketing.

Right to Withdraw Consent

Where processing relies on your consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

To exercise your rights, please contact us using the details at the end of this policy.

We may need to verify your identity before responding to a request.

12. Marketing Preferences

You can ask us to stop sending marketing communications at any time.

Where an email contains an unsubscribe link, you can use that link to change your marketing preference.

Even if you opt out of marketing, we may still contact you about:

  • Existing bookings;

  • Quote requests;

  • Orders;

  • Payments;

  • Warranty matters;

  • Customer-service enquiries; or

  • Other necessary service communications.

13. Children's Information

Our website and services are intended for customers who are legally able to purchase or arrange the services offered.

We do not knowingly collect personal information from children where this would be inappropriate or unlawful.

If you believe that a child has provided personal information to us improperly, please contact us.

14. Third-Party Websites

Our website may contain links to third-party websites, social media platforms or external services.

Those websites operate under their own privacy policies.

Essex Powder Coating Ltd is not responsible for the privacy practices or content of third-party websites that we do not control.

15. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can investigate.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.

Information about making a complaint is available through the ICO's official website.

16. Changes to This Privacy Policy

We may update this Privacy Policy where necessary to reflect:

  • Changes to our services;

  • Changes to our website or technology;

  • Legal or regulatory requirements; or

  • Changes to how we process personal information.

The latest version will be published on our website with an updated revision date.

17. Contact Us

For questions about this Privacy Policy, our handling of personal information, or to exercise a data protection right, please contact:

Essex Powder Coating Ltd
Company No. 16983061

The Mayflower, Unit Q, Mill Road
Mayland, Chelmsford, Essex
CM3 6EQ

Phone: 07477 675850
Email: info@epcoating.co.uk

For the purposes of applicable UK data protection law, Essex Powder Coating Ltd is the data controller for the personal information covered by this Privacy Policy.