Privacy policy

Privacy Policy

Essex Powder Coating Ltd
Company No. 16983061

The Mayflower, Unit Q, Mill Road
Mayland, Chelmsford, Essex
CM3 6EQ

Phone: 07477 675850
Email: info@epcoating.co.uk

Last updated: 19 September 2026

1. About This Privacy Policy

Essex Powder Coating Ltd operates this website and provides alloy wheel refurbishment, powder coating, wheel repair and related automotive services, as well as the sale of selected products.

This Privacy Policy explains how we collect, use, store and share personal information when you:

  • Visit our website
  • Request a quotation
  • Upload photographs for assessment
  • Book a service
  • Purchase a product or service
  • Contact us by telephone, email, website form or another communication method
  • Otherwise interact with Essex Powder Coating Ltd

For the purposes of applicable UK data protection law, Essex Powder Coating Ltd is the data controller for personal information where we determine how and why that information is processed.

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Contact Information

We may collect:

  • Your full name
  • Billing, delivery or service address
  • Email address
  • Telephone number
  • Other contact details you provide

Quote & Service Information

When you request a quotation or book work, we may collect information such as:

  • Vehicle make and model
  • Wheel size and number of wheels
  • Required colour or finish
  • Information about wheel damage, corrosion, cracks or other issues
  • Whether wheels are fitted to the vehicle
  • Preferred booking information
  • Details of automotive, motorcycle or other components
  • Approximate dimensions or quantities
  • Other information relevant to the work requested

Photographs & Files

Our quotation or contact forms may allow you to upload photographs of alloy wheels, wheel damage, vehicles, brake calipers, motorcycle parts, automotive components or other items that you would like us to assess.

We use these photographs primarily to understand your requirements and provide a quotation or service recommendation.

Please avoid including unnecessary personal, confidential or sensitive information in uploaded photographs or files.

Order & Transaction Information

Where you purchase or book through our website, we may process information including:

  • Products or services purchased
  • Order value
  • Transaction date
  • Payment status
  • Refunds or cancellations
  • Delivery or collection arrangements
  • Previous transactions with us

Payment Information

Payments made through our website may be processed by Shopify and/or authorised payment service providers.

We may receive payment confirmation, transaction references and limited payment-related information. We do not normally receive or store complete payment-card details where these are handled directly by the payment provider.

Communications

We may retain information contained in communications with us, including emails, quotation enquiries, customer-service messages, telephone enquiry details, complaints and workmanship or rework enquiries.

Technical & Website Information

When you use our website, certain information may be collected automatically, including:

  • IP address
  • Device and browser information
  • Operating system
  • Website activity and pages viewed
  • Approximate location derived from technical information
  • Cookie and similar technology identifiers

3. How We Collect Personal Information

We may collect personal information directly from you when you submit a quotation form, upload photographs, make a booking, place an order, contact us, or provide information at our workshop.

We may also collect certain technical information automatically through our website, cookies and similar technologies.

We may receive relevant information from service providers who help us operate our website, process payments, manage orders, provide forms, deliver communications or provide other business services.

4. Why We Use Your Personal Information

We only process personal information where we have an appropriate lawful basis.

Providing Quotations, Services & Orders

We may use your information to:

  • Assess quotation requests
  • Review uploaded photographs
  • Respond to enquiries
  • Book refurbishment or powder coating work
  • Process orders and payments
  • Arrange collection or delivery where applicable
  • Contact you about your work or order
  • Manage cancellations or refunds
  • Provide workmanship or rework assistance
  • Maintain appropriate records of completed work

Our lawful basis will normally be that processing is necessary to take steps at your request before entering into a contract or to perform our contract with you.

Customer Service & Business Administration

We may use information to answer questions, provide updates, deal with complaints, resolve problems and administer our business.

Depending on the circumstances, our lawful basis may be contractual necessity or our legitimate interests in providing effective customer service and operating our business.

Legal & Regulatory Requirements

We may process information where necessary to maintain accounting and tax records, respond to lawful requests, prevent or investigate fraud, resolve legal disputes or comply with other legal obligations.

Our lawful basis will normally be compliance with a legal obligation or, where appropriate, our legitimate interests.

Security & Fraud Prevention

We may use information where reasonably necessary to protect our customers, website, payment systems, business and legal rights.

This will generally be based on our legitimate interests in operating a safe and secure business.

Marketing

Where permitted by law, we may use contact information to send information about our services, offers or relevant business updates.

Where consent is required, we will ask for appropriate consent before sending marketing communications.

You have the right to object to the use of your personal information for direct marketing at any time. You can also unsubscribe using an unsubscribe option provided in a marketing message where available.

5. Cookies & Similar Technologies

Our website may use cookies and similar technologies to:

  • Operate essential website functions
  • Remember preferences
  • Maintain shopping-cart and checkout functions
  • Understand website performance and usage
  • Detect security issues
  • Support analytics, advertising or marketing where applicable

Some cookies and similar technologies are necessary for the website to operate.

Where consent is required for non-essential cookies or similar technologies, visitors will be provided with an appropriate choice before those technologies are used.

You may also be able to control certain cookies through your browser settings.

6. Who We May Share Personal Information With

We may share personal information with service providers where reasonably necessary to operate our business, including:

  • Shopify, which provides our ecommerce platform
  • Payment processors
  • Website, form and technology providers
  • Email and communication providers
  • Analytics and website-performance providers
  • Delivery and courier providers where relevant
  • IT and security providers
  • Accountants, insurers and professional or legal advisers
  • Government, regulatory or law-enforcement authorities where legally required

We only share information that is reasonably appropriate for the purpose concerned.

We may also disclose information in connection with a lawful business restructuring, sale or transfer, subject to applicable data protection law.

7. Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information when customers visit, use or purchase through our website so that it can provide ecommerce, checkout, security and related services.

Information submitted through our website may therefore be processed by Shopify and its authorised service providers.

Shopify provides its own privacy information explaining how it processes personal information in connection with its services.

8. International Transfers

Some technology and service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards or other lawful transfer mechanisms will be used where required by applicable data protection law.

9. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Complete services and orders
  • Maintain appropriate customer-service and business records
  • Handle workmanship, rework or complaint enquiries
  • Meet tax, accounting or legal obligations
  • Resolve disputes
  • Protect our legitimate business interests

Different types of information may therefore be retained for different periods.

When information is no longer reasonably required, we will delete, anonymise or securely dispose of it where appropriate.

10. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration and unlawful disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Please avoid sending unnecessary sensitive or confidential information through ordinary email or other unsecured communication methods.

11. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

  • Access: to request information about personal data we hold about you and obtain a copy where applicable
  • Rectification: to ask us to correct inaccurate or incomplete personal information
  • Erasure: in certain circumstances, to ask us to delete personal information
  • Restriction: in certain circumstances, to ask us to restrict how we process your information
  • Data portability: where applicable, to request certain information in a structured, commonly used and machine-readable format
  • Objection: to object to certain processing based on legitimate interests
  • Withdrawal of consent: where processing relies on consent, to withdraw that consent at any time

You have the right to object at any time to the use of your personal information for direct marketing.

Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

To exercise a data protection right, please contact us using the details at the end of this policy. We may need to verify your identity before responding.

12. Marketing Preferences

You can ask us to stop sending marketing communications at any time.

Where an email contains an unsubscribe option, you can use it to change your marketing preference.

Even if you opt out of marketing, we may still contact you where necessary regarding existing bookings, quotation requests, orders, payments, workmanship or rework matters, customer-service enquiries or other service-related communications.

13. Children's Information

Our website and services are not specifically directed at children.

We do not knowingly seek to collect personal information from children where doing so would be inappropriate or unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact us.

14. Third-Party Websites

Our website may contain links to third-party websites, social media platforms or external services.

Those websites and services operate under their own privacy practices and policies. Essex Powder Coating Ltd is not responsible for the privacy practices or content of third-party services that we do not control.

15. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about data protection rights and making a complaint is available from the ICO.

16. Changes to This Privacy Policy

We may update this Privacy Policy where necessary to reflect changes to our services, website, technology, legal requirements or the way we process personal information.

The latest version will be published on our website with an updated revision date.

17. Contact Us

For questions about this Privacy Policy, our handling of personal information, or to exercise a data protection right, please contact:

Essex Powder Coating Ltd
Company No. 16983061

The Mayflower, Unit Q, Mill Road
Mayland, Chelmsford, Essex
CM3 6EQ

Phone: 07477 675850
Email: info@epcoating.co.uk

For the purposes of applicable UK data protection law, Essex Powder Coating Ltd is the data controller for the personal information covered by this Privacy Policy.